Homebase wanted an ongoing measurement of customer conversion and satisfaction across a number of product categories in which they operate – both for Homebase and key competitors in the DIY market.
Join the Dots conduct a large scale, ongoing tracking study, covering multiple product categories and consumer touch-points. This is supplemented by ad hoc projects which aim to further our understanding of how customers behave in store and online.
We have built up a comprehensive picture of customer opinions and behavior in the DIY market. We deliver bespoke reporting and action-planning workshops to help get under the skin of the data and drive improvements at Homebase.
For more information, please contact Karen Schofield