Sony Europe created an iPhone app: In The Qube. The app offers rich media content to a worldwide audience. Sony Europe wanted to gauge user reactions to help guide future development.
Join the Dots created an online survey, to be triggered from within the app, allowing users to give immediate feedback in their native language.
We worked with Sony Europe to combine our survey data with their existing user analytics and Apple’s download data, to build up a picture of who is using the app and the kinds of content that inspires them.
Join the Dots helped Sony Europe optimise their app, to provide a more engaging brand experience for users.
For more information about this project, please contact Janice Townley