Our company

We launched Virtual Surveys in 1998 and pioneered early online research techniques. These included website visitor surveys, online communities and panels. Now, we do much more. We still pioneer new thinking and offer customers one of the clearest pictures of the modern consumer available. Our old name didn't reflect this, so we changed it. In 2011 we became Join the Dots.

We have long-term relationships with many leading organisations. With our ad hoc clients we offer context, benchmarking and normative insight. With our continuous clients, we deliver consumer engagement that's ‘always-on'. Either way, we aim to go beyond primary research to offer a wider perspective on our clients' business issues.

Whether we're helping them deal with change, engage stakeholders or get closer to customers, we pride ourselves on our collaborative partnerships with our clients. We're active in the industry, whether drawing up guidelines for ESOMAR, winning awards at conferences or delivering training for the MRS.

Our approach is about making connections. We bring together different sources and methodologies to find new ways of looking at issues. We help our clients get closer to their customers in order to make better decisions. We don't just describe behaviour. We make predictions. We highlight opportunity. We join the dots.