Karen Schofield
Research Director
Karen joined the company in 2007, having previously worked at Harris Interactive. She has a particular focus on customer experience research (satisfaction, loyalty and retention), but has worked on projects spanning most research areas including pricing, concept testing, website research, and advertising. Karen heads up a number of key accounts at Join The Dots, and oversees a team of experienced researchers.
She is a Chartered Marketer, Full Member of the CIM and Associate Member of the MRS, and holds the CIM Professional Diploma.
She is a Chartered Marketer, Full Member of the CIM and Associate Member of the MRS, and holds the CIM Professional Diploma.
What’s your biggest achievement?Being on the Weakest Link in 2010 (Anne Robinson had a soft spot for me)
What talent do you wish you had?Wish I could sing. Although I can do a mean Bjork impression on karaoke
What’s your first memory?Being pushed off a toy tractor at nursery school. I don’t think I ever got to ride it again *sob*
NicknameSchoey
