Pete Comley
Founder and Board Director
Pete has been working in research for thirty years. He was initially trained at Research International and then worked at Nestle and Lever. Following ten years as a partner at Simon Godfrey Associates, in 1998 he founded Virtual Surveys (now Join the Dots).
He was the first person to conduct commercial online research in the UK and has written numerous articles and papers on the subject over the last fifteen years.
He is a regular speaker at conferences both in the UK and internationally.
He was the first person to conduct commercial online research in the UK and has written numerous articles and papers on the subject over the last fifteen years.
He is a regular speaker at conferences both in the UK and internationally.
What’s your motto?‘Make it happen’
What’s your biggest achievement?Apart from creating Virtual Surveys/Join the Dots, building private allotments for 150 people in my home town of Hook.
Incidently, that led to me being part of the 100 Lives scheme, where the BBC local radio follows people doing interesting things. You can hear a recording of the interview here.
Incidently, that led to me being part of the 100 Lives scheme, where the BBC local radio follows people doing interesting things. You can hear a recording of the interview here.
Favourite bookSomerset Maugham’s short stories
Favourite filmSome Like it Hot

















































