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RT @Karen_Schofield: Outsourcing insight to an agency, +ves: more flexibility, lower head count, -ves continuity of staff, knowledge of bus…
23 hours ago
MRS Conference: Online Research Methods Fri 11th January 2013
Graeme will be chairing the next MRS conference, on 17th January, where our own Sarah De Caux will be speaking alongside the Open University.
See our infamous ESOMAR Punch & Judy Social Media Show Mon 14th May 2012
Infotainment works. Experience one of our innovative ways to present important but uninteresting data in an attention grabbing, memorable way.
‘Smart’ survey design in the age of the smartphone Thu 3rd May 2012
If consumers are increasingly using their mobiles to participate in our surveys, they are justified in expecting the same quality of experience as they’d get using a PC or laptop.
The possibilities of ‘in the moment’ research Mon 19th March 2012
Does ‘in the moment’ research herald the death knell for retrospective feedback?
People don’t say what they mean, mean what they say…or do what they say….. Mon 5th March 2012
We can’t just rely on consumer interpretation of their intended and actual behaviour – we need to interact with and observe them in the moment, often using more than one approach while considering contextual influences. Here's what we did for Metro...
Why NPS can fall but customers remain satisfied Thu 17th November 2011
NPS and satisfaction are two of the metrics we're asked to look at most often. Why can they behave so differently?
Creating long-term brand success (and negating the MyPrice trend) Thu 3rd November 2011
When it comes to creating long-term value, are price promotions part of the solution, or part of the problem?
What might Galileo be tweeting now? Tue 4th October 2011
The MRS may be in danger of making itself irrelevant in the face of today's technology