Our Thinking

We Won! Our SECOND Aura Award Thursday 28th June 2012

A huge thank you to Aura members who voted for us to receive the award for Clear Communication for the 2nd year running.

Follow us on Twitter

Find out why some of our team are running the @Great_Run #Manchester10k on Sunday! http://t.co/qrZYfRMiD8 Only two days to go! #BGMR2013

5 hours ago

RT @Karen_Schofield: Outsourcing insight to an agency, +ves: more flexibility, lower head count, -ves continuity of staff, knowledge of bus…

23 hours ago

MRS Best Agency Award Finalist! Fri 5th October 2012

We are delighted to announce that the MRS has shortlisted us for the award of Best Agency under £20m.

Jenny Cainer

Our 150th Insight Community! Mon 12th March 2012

See our latest ad on the back cover of Research magazine or click here for details.

Jenny Cainer

Good service? That’ll be 9 out of 10 please. Sat 7th January 2012

Should this well-known retailer be applauded for being proactive in encouraging customer feedback…?

Tim Kitson

ESOMAR Congress 2011 reviewed Fri 4th November 2011

What we liked (and what we were sceptical about) at this year's Congress in Amsterdam

Graeme Lawrence

MRS Conference: Online Research Methods Fri 11th January 2013

Graeme will be chairing the next MRS conference, on 17th January, where our own Sarah De Caux will be speaking alongside the Open University.

Graeme Lawrence

See our infamous ESOMAR Punch & Judy Social Media Show Mon 14th May 2012

Infotainment works. Experience one of our innovative ways to present important but uninteresting data in an attention grabbing, memorable way.

Graeme Lawrence

What Does The Future Hold? Thu 26th January 2012

Listen to Graeme giving his views during an interview by our old friend Ray Poynter on NewMR Radio last week.

Graeme Lawrence

WINNER 2011 Research Awards Tue 13th December 2011

'Our Gav' has been announced as Best Newcomer at the MRS Awards for his work on online market research communities.

Gavin Holt

That's the way to do it! Tue 27th September 2011

The story of the Esomar Conference, Mr Punch the Insights Manager, and the social media data sausage...

Graeme Lawrence

‘Smart’ survey design in the age of the smartphone Thu 3rd May 2012

If consumers are increasingly using their mobiles to participate in our surveys, they are justified in expecting the same quality of experience as they’d get using a PC or laptop.

Carla Seabury

The possibilities of ‘in the moment’ research Mon 19th March 2012

Does ‘in the moment’ research herald the death knell for retrospective feedback?

Collette Wright

People don’t say what they mean, mean what they say…or do what they say….. Mon 5th March 2012

We can’t just rely on consumer interpretation of their intended and actual behaviour – we need to interact with and observe them in the moment, often using more than one approach while considering contextual influences. Here's what we did for Metro...

Aimee Welsh

Why NPS can fall but customers remain satisfied Thu 17th November 2011

NPS and satisfaction are two of the metrics we're asked to look at most often. Why can they behave so differently?

Karen Schofield

Creating long-term brand success (and negating the MyPrice trend) Thu 3rd November 2011

When it comes to creating long-term value, are price promotions part of the solution, or part of the problem?

Jon Beaumont

What might Galileo be tweeting now? Tue 4th October 2011

The MRS may be in danger of making itself irrelevant in the face of today's technology

Pete Comley