Comley Report on consumer behaviour

As previewed recently, the first in our series of Comley Reports on consumer behaviour was initially published on 23rd June.

In addition, we are delighted to announce that Research are featuring an extract from the report in this month’s magazine and will be serialising the report over the next few months on the Research Live website.

The report is an example of our integrated approach to understanding how and why consumers act as they do. We believe this approach differs from the traditional market research philosophy in that we aim to bring together both primary and secondary sources to deliver a broader perspective. In contrast, the trouble with traditional market research is that it only answers the client’s brief. The industry as a whole is very good at being reactive and giving clients answers to their specific questions. It’s less good at helping them to contextualise the questions, and providing ‘the bigger consumer picture’.

To order a copy please contact g.lawrence@jointhedotsmr.com