FREE Consumer Trends Reports!
At Join the Dots we are passionate about giving our clients more than just research findings.
Primary research we conduct is placed in a broader contextual framework which includes our own perspective as consumer researchers.
We are continuously investing significant resource to join the dots from multiple sources to help our clients gain an even greater understanding of the consumer.
Our Comley Report microsite enables clients to request copies of the reports written by our Join the Dots founder Pete Comley.
To date, we have launched:
My Time: the value of time to consumers.
My Self: the desire for distinctiveness.
My Crowd: the importance of group identity.
My Price: consumers’ changing relationship with price and value.
Focuses on My Price:
How consumer behaviours and attitudes have been affected by the UK’s on-going economic challenges.
How brands can evolve and strengthen to aid consumers along the way.
Offers today’s marketers fresh ideas and focuses on four implications for brands:
The challenge of inflation.
How to live with austerity.
The opportunity of change.
The need to be positive.
If you enjoy the Comley Reports, you might also find Pete's article The Opportunity of Change interesting.