we understand people

As an award-winning global consumer insight agency,
we help you make better business decisions
through a deep understanding of people.

how we understand people

Wherever you are, we join the dots between your business needs, the best and latest primary research approaches and our in-depth understanding of the consumer world. We help clients innovate through the application of our passion and skills in five core areas…

BBC decision frameworks

The BBC wanted to understand how people make decisions (large or small) and in particular, to quantify existing hypotheses around this. They also sought to understand how cognitive biases, social pressures and digital technology influence how people find and use information.

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DirectAsia usability testing

DirectAsia in Singapore wanted to understand how consumers interacted with their car insurance quote portal to increase online sales conversion.

We recruited a mix of customers and non-customers to take part in a usability interview, exploring expectations and perceptions of the car insurance market generally, and observing as they applied for a car insurance quote using the portal.

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Co-op taste team panel

The Co-operative Food came to us with a clear objective to increase the penetration of its own brand food products, having recognised that meeting or exceeding customer expectations was essential to achieving this.

We helped Co-op Food make significant data improvements to their existing testing panel 'Taste Team', leading to wider acceptance and better informed decisions. Co-operative Food is now getting higher quality data as well as numerous key commercial benefits from the newly developed programme.

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Nationwide communications

Nationwide, working in partnership with Visa Europe, wanted to understand how best to communicate a new 'digital wallet' solution for online purchases, to help drive awareness, customer engagement, and ultimately product sign up.

Using the Nationwide Customer Connect community, 15 telephone depth interviews were conducted amongst a mixture of younger and older life stage segments to gather an in-depth reaction to a variety of communication material, including email, website and video compilation.

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intu shopper journeys

intu had a good understanding of some touchpoints, and the in-centre experience for some customer groups. However, to enhance the customer experience further, they needed to look at the customer journey of each shopper type in detail, in order that staff training in all centres go further in developing intu's brand promise of bringing joy.

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Spirit delivers qualitative research that helps our clients understand the intangible, ethereal and indefinable aspects of consumers' lives

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