do you want to make a strategic plan for the future?

applied futures

Applied Futures brings future trends into the now. By incorporating the consumer perspective, we root seemingly abstract ideas in consumer psychology and real human need.

We do this so our clients can make sense of far future themes in a way that can be applied to their business challenges now.

We draw on a range of creative methodologies to produce and deliver our thinking, with the aim of first immersing you in possible futures then helping you navigate them in the most intelligent way.

applications of applied futures

Fueling and Focusing Innovation: For consumer brands, making the right moves in times of change is important, and too many missteps can be costly. By making sense of the forces of change in the context of your commercial challenges, we can help drive innovation and ensure it stays focused on what’s important long term.


Brand Positioning and Strategy: Applied Futures can be used to navigate your brand through change and articulate an informed vision of the future. Using tools including trends mapping and leading-edge insight, we can help to ensure your brand stays abreast of emerging needs and behaviours while maintaining its core integrity.


Scenario Planning: Nobody knows exactly what will happen in the future. However, the present is full of signs we can analyse to give you clarity of possible scenarios your business may face in the future. Through collaborative workshops we can work through scenarios together to help you plan for your future.

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