We believe that to be successful, brands need to embrace happiness. They must go a step further from communicating a happy feeling, to actually delivering happiness. To truly engage consumers, brands need to enhance their lives in some way, however small, because happiness is much more than simply making people smile.
The Comley Reports were an initiative started after our rebrand in 2011. Being the brainchild of our founder, Pete Comley, the early reports focused on the impact of the economy on consumer behaviours and trends.
Our more recent reports were co-written by our Consumer Trends Director, Kelly McKnight. They combine primary research with happiness theory and positive psychology to highlight the importance of happiness to consumers and brands.