commercial consultancy

better business decisions

Our flexible insight ecosystem enables us to gain a deep understanding of people, specifically your consumers, by asking questions, listening to conversations and observing behaviour. But in order to help you make better business decisions, it’s crucial for us to understand your challenges and commercial landscape. To do this, we develop a holistic view of your business, including what is happening in your markets and categories, what your competitors are doing, and how wider socio-economic factor and trends are impacting your consumers.

This kind of knowledge doesn’t come about overnight, but rather through building relationships with your stakeholders and customers, immersing our team in micro and macro environments, and harnessing our existing knowledge of your world. In doing so we can help you make better business decisions.

understanding Freeview switchers

Freeview identified a need to broaden and build upon their existing knowledge of their target audience in order that they might determine the likely triggers and barriers to Freeview adoption and to more accurately identify where these consumers drop out of the ‘switching to Freeview’ journey

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find out how we can help you make better business decisions

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we apply commercial and cultural context

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we deliver insight with impact

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