online communities and panels

Whether short term or ongoing, our approach to communities and panels is simple. We focus on getting you closer to consumers. Our latest generation of community software helps to get you closer to the moments that matter, uncovering real emotions, behaviours and beliefs.

Covering both traditional and innovative question-types, our award-winning community tools harness the power of conversation, sharing and collaboration, to provide a window into the lives of consumers.

Our communities are used to answer a vast range of business challenges including development and optimisation of communications, product/services and customer journeys.

Crucially, we continually learn and draw insights from community participants as we join the dots between projects and also integrate the latest thinking in consumer decision making and trends.



Community name

Join the Dots was the UK’s first agency to run online research communities. Since then we have run hundreds of communities for a number of the world’s largest brands including Unilever…

“We selected Join the Dots to manage the largest online consumer panel of its kind in the UK, based on their technical abilities, proactive approach and industry-leading ways of working. It’s an unbridled success. We have completed over 350 projects, delivering almost 200,000 consumer interactions, conducting research on virtually every brand, category and customer, with insights influencing stakeholders from across the business, right up to the board.

Join the Dots are a model of what you would wish an agency partner to be and set the benchmark in terms of visual and verbal impact, contextual understanding and effective working practices.”

– Nick Murton-Jones, Senior CMI Manager, Unilever. (see case study)

web_Andy B_4173Ready to hear more about our online communities?

Find out about our travel retail community Diageo here.

Want to find out more?

Get in touch with Innovations Director, Andy Buckley, by email: