We have made it our mission to arm clients with an applied understanding of the fundamental human needs that sit behind every purchase we make. We do this in such a way that helps them take actions to future proof their business. For this, we use our unique Consumer Trends model, which centres on human needs – this allows us to unpick what people really care about!
Our model is designed to put consumers at the heart of the situation and ultimately help clients to steer round distracting short-lived fads or leap on far-flung trends. We have designed our model to support clients with their strategic mid-term planning cycles (1-3 years). The model generates key insights for short term executional goals, as well as giving view of what is to come on the horizon.