our philosophy

Our experience of consumer behaviour begins with Join the Dots’ online research communities. These ongoing communities provide a window into the lives of tens of thousands of people, allowing us to spot trends as soon as they emerge as unmet needs in people’s lives.

Secondly, we have our Illume Network. This is our international network of articulate, savvy consumers who we call Illume Guides. Our Guides live and breathe the latest trends, acting as our eyes and ears on the ground in different markets across the world, helping us to understand cultures from a leading-edge local perspective.

Finally, we analyse this rich stream of information through our cross-cultural framework – all grounded in Positive Psychology. These three elements enable us to apply trends for our clients at a local, human and actionable level. We call it trend spotting from the consumers’ world.

The team are involved with both long-term community clients and ad hoc projects, from mapping changing global healthcare needs for GSK, to informing future strategy for TSB.

TSB consumer trends

The insights and planning teams at TSB commissioned us to assess and distil existing customer and market insights around their lending products and borrowing in general, in order to inform future marketing and proposition development.

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our offer

As the Culture and Trends team at Join the Dots, we are dedicated to delivering consumer centred foresight and cultural understanding for our clients. We are passionate about determining the underlying human need in relation to commercial challenges, and we know that the long term success of your business is underpinned by the ability to spot emerging shifts in consumers’ behaviour. We have a number of tools, techniques and methodologies that make up our offer, and we use these across a set of core products. Click below to find out more.

get in touch with our Head of Culture & Trends to find out more

email Kelly

read more of our thinking on how trends emerge globally

visit illume stories

explore our journey to understanding happiness

visit comley reports

connect with us