Our experience of consumer behaviour begins with Join the Dots’ online research communities. These ongoing communities provide a window into the lives of tens of thousands of people, allowing us to spot trends as soon as they emerge as unmet needs in people’s lives.
Secondly, we have our Illume Network. This is our international network of articulate, savvy consumers who we call Illume Guides. Our Guides live and breathe the latest trends, acting as our eyes and ears on the ground in different markets across the world, helping us to understand cultures from a leading-edge local perspective.
Finally, we analyse this rich stream of information through our cross-cultural framework – all grounded in Positive Psychology. These three elements enable us to apply trends for our clients at a local, human and actionable level. We call it trend spotting from the consumers’ world.
The team are involved with both long-term community clients and ad hoc projects, from mapping changing global healthcare needs for GSK, to informing future strategy for TSB.