Our online communities provide a window into the lives of thousands of people, allowing us to spot trends as soon as they emerge as unmet needs in their lives. We identify and follow the transition of these from attitude, to behaviour, to trend. We then explore real-world uptake of trends within your markets and identify future opportunities for your brand.
To contextualise this data, our network of Illume Guides (articulate, savvy consumers) provide cultural understanding and social intelligence. They live and breathe the latest trends, acting as our eyes and ears on the ground in different markets across the world, helping us to understand cultures from a leading-edge, local perspective.
Finally, we analyse this rich stream of information through our cross-cultural framework – all grounded in Positive Psychology. These three elements of the insight ecosystem enable us to apply trends for you at a local, human and actionable level. We call it trend spotting from the consumers’ world.