We know that people are emotional and often irrational. So to truly understand how and why they make decisions, we must do more than ask questions – we need to observe behaviour. Our insight ecosystem offers flexible tools to help us uncover the path to purchase.
Observation tools like our self-ethnography app provide a high quality way to capture depth in a customer journey so that we can witness first-hand the factors that impact decision-making along the way. The beauty of an app is its agility, allowing for insight generation and analysis in real-time. Finally, the longitudinal reach afforded by the app allows you to build a relationship and stay close to people during their journeys.