digital, social & mobile

mobile-first

Since 1998 we’ve been conducting research to understand the digital landscape and the behaviour of consumers within it. We were the first UK research agency to specialise in digital and today our work spans a huge range of areas, from user testing new apps and web pages or processes, to helping marketing teams explore an online proposition.

Whatever the research objective, we take a mobile-first approach. This means that our online community platform and all of our survey tools are designed to allow people to enjoy a smooth and simple research experience, wherever they may be.

We bring to bear our knowledge from hundreds of projects alongside our wider knowledge of the contemporary consumer. Recent projects have involved understanding the digital customer journey for Freeview, and understanding how people engage with digital content for ITV.

the talkability of ITV content

ITV theorised that shows released on subscription video on demand (SVOD) services received high levels of ‘talkability’ in relation to their actual viewership and when compared to the buzz created by the launch of new TV content, including their own.

This project was about understanding the extent and potential impact of this with a view to informing the ITV Content Marketing team about what they could do to boost their own programmes’ talkability.

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we use the power of film to uncover real insights

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