emerging methods

now and next

With a strong history of innovation, it will come as no surprise that we’re constantly looking to build and source the best insight tools in the industry to ensure our researchers are well equipped to achieve our vision of understanding people.

As well as being leading edge developments in the industry, all the innovations, partners and tools we invest in, add something extra to our insight ecosystem, so that we can go further than asking explicit primary research questions. In just the last 12 months we’ve added a multitude of techniques and tools to our ecosystem: passive data collection, text analytics, implicit testing, facial coding, social intelligence and AI chatbot.

observe: AutoTrader's micro moments

AutoTrader wanted to better understand the car purchase journey, clearly defining the stages consumers go through (including by key target segment). They had some knowledge, but it was disparate and disjointed. They wanted a holistic, deeper understanding. We used Indeemo to conduct mobile ethno and uncover the micro moments of the car buying journey.

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we apply commercial and cultural context

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