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we’re free spirits who refuse to be constrained by the conventions of traditional research

Spirit is the (you might say long over due – we’d say right on cue) realisation of an otherwise quiet and understated passion for qualitative research within Join the Dots. If you’re looking to get closer to your consumers, if you’re seeking magnetism and meaning (and you’re running from impenetrable debriefs and smart alecks) then you’ve just found your kindred spirits.

Supported by our crew of designers, trend spotters, filmmakers and storytellers, Spirit is here to help you transcend your business challenges. We draw our strength from Join the Dots’ strong heritage in developing smart technology – technology that allows us to interact with consumers in ways that truly reflect the realities of their everyday lives; technology that enables us to reach out to them in the moments that really matter.

Combine this with our passion for breaking free of the constraints of traditional research and we are uniquely positioned to help you understand the intangible, somewhat ethereal, sometimes indescribable, sometimes indefinable aspects of consumers lives – their behaviours, beliefs, motivations, desires and dreams, anxieties and fears.

In short, we understand people in mind, body and spirit.

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cultural understanding and a unique grasp of what really makes people tick – that’s the spirit!

We talk to people. We listen. Using propriety frameworks, we interpret. We turn this in to smart insights.

You’re most likely to find us working on audience understanding, communications and proposition development, exploring customer journeys or evaluating user experiences for some of the worlds biggest brands.

We deliver on and offline qualitative approaches for our clients and we have a wide variety of techniques and tools at our disposal. That said, our aim is to approach every project with fresh thinking. Rest assured we will only apply methodologies that we truly believe will get you tangible, actionable results.

Like the detail? Here’s some of the methods we piece together to make magic for our clients…

Mobile – Video – Communities – Co-creation – Ethnography and Self-Ethnography – Discussion Groups (Mini, Carousel, Friendship / Family, Conflict, Reconvened, Workshops) – Depths – Accompanied Shops – Expert Interviews – User Testing – Hall Tests … and more.

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if you’re looking to get closer to your consumers, you’ve just found your kindred spirits

Find out about the talkability of ITV content here.

Get in touch with Senior Research Director, Sarah De Caux, by email: sarah.decaux@jointhedotsmr.com