Spirit is the home of qualitative excellence at Join the Dots. Spirit breaks free from the constraints of traditional qualitative research and takes full advantage of our insight ecosystem by flexing methodologies to combine asking, listening and, crucially, observation techniques, including:
Mobile I Video I Communities I Workshops I Ethnography and Self-Ethnography I Discussion Groups I Depths I Accompanied Shops I Expert Interviews I User Testing I Hall Tests…and more.
Spirit leverages smart people and smart technology. Supported by designers, trend experts, filmmakers and storytellers, Spirit will help you gain a deeper understanding of people.