UP Trends is the new applied consumer trends model from our Culture & Trends team.
It combines a deep understanding of people with our trend expertise to help clients design for changing consumer needs. The model is unique because it bridges the gap between the now and next, and in doing so makes trends easier to apply and ultimately more useful.
Our 14 trends are grounded in Positive Psychology, and are backed up by data. They are fully profiled UK trends, launched in January this year. You can download the new trends here.
We have designed UP Trends to support clients with their strategic mid-term planning cycles (1-3 years). Currently it is aimed at UK brands, but we are looking to roll it out to other markets in the future.